Resume

• Collaborate with The Scout Guide-Austin to increase brand awareness, creating strategic content that enhances community visibility and engagement

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• Analyze social media performance by identifying posts with the highest and lowest engagement, refining content strategy to boost future interactions and optimize results

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• Track call-to-action (CTA) strategy effectiveness through competitive analysis and developed new strategies to improve follower conversion and customer acquisition.

• Coordinated press releases and digital assets across platforms to promote high-profile fundraising events, generating extensive media coverage

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• Tracked and summarized event postings and influencer interactions across websites and social media to show clients how well their event has been promoted

 

• Promoted the success of significant fundraising events such as The Kindness Campaign Community Event and the Art of Kindness Gala which received extensive media coverage

• Generated and distributed weekly newsletters covering local events, retail, and dining, enhancing community engagement through targeted content

 

• Supported event planning, collaborated with advertisers, and crafted promotional email campaigns to drive participation and brand loyalty